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PepsiCo has got a new twist planned for Tropicana juice: live microorganisms.
The Big Food conglomerate is launching the Tropicana Essentials Probiotics, a move to expand the brand into a subcategory of the juice aisle that has seen rapid growth—so-called “functional juices.” Those beverages are selling strongly as consumers look for more nutritional benefits in the foods and drinks they consume. 723 mais palavras
Flipping the Approach: How Pepsi Is Using Packaging to Drive Advertising, Instead of the Other Way Around
In India, the battle for shares of the growing cola market is intense. But the target market of Indian consumers who might be interested in a Coke or Pepsi also are savvy, modern buyers, who are inundated with marketing communications in traditional channels like television. 311 mais palavras